Harper's BAZAAR – Instagram Beauty Sensation @gelcream Shares Her Anti-Aging Secrets
When beauty insiders throw around the phrase "gel cream" they're not talking about a product or a texture—but a person. Or rather, an Instagram account run by a former magazine editor turned photographer Yana Sheptovetskaya. In just a few years, Sheptovetskaya (who we will refer to as Gelcream going forward) has turned the @gelcream account into a safe space for over 100,000 beauty enthusiasts looking for honest dialogue on buzzy products.
Gelcream's photography aesthetic is unmistakable: clean and crisp product shots posed weightlessly in a slender hand. Her photos are like a glass of cold water in a social feed dominated by faces heavy with contour. (If you've seen a photo of a skincare product held up to an airplane window—that is Gelcream's influence.)
One of the core pillar's of Gelcream is that she does not produce sponsored content or ads of any kind. That commitment to authenticity trickles down into the comments section, where beauty junkies can share their opinions on products or ask genuine questions in a manner you won't find anywhere else on the influenced internet. She often posts Insta Stories aimed at reminding her fans to drink some water, because from her minimalist product shots to her no-nonsense reviews, Gelcream is all about getting back to the basics of beauty.
We collaborated with Gelcream to photograph BAZAAR's debut Anti-Aging Awards, our list of the 60-plus best products and treatments that prove age is really just a number. To celebrate the launch of the awards, we asked her to spill all her personal skincare secrets and refreshing outlook on getting older.
I am 30 and I only recently started noticing first signs of aging: wrinkles, my texture is not the same, and sadly, my skin often looks dull. My approach to aging is very friendly I am excited to get older: in my 30s I feel and look way better than in my 20s. I believe that diet, exercise, and mental wellbeing are the key factors of aging naturally and gracefully. And maybe some weekly pasta and a glass of red wine do the trick as well. I like that the beauty industry is changing it’s approach and vocabulary towards aging and that brands include more diverse age range in their advertising campaigns. It’s cool to age, it means you are alive!
I have normal skin, which looks and feels great when I’m on the right dose of spironolactone, but is my worst enemy when I am off it. Recently, I was traveling a lot and noticed it’s changing towards the drier side. I need to layer creams for it to feel good and drink even more water. I also have some scars and pigmentation after acne.
I get a small dose of Botox every year for the past 3 years. I believe it helps to keep my forehead wrinkle-free, however the area in-between my brows needs more work. I use retinol to help skin renew faster and occasionally do mesotherapy, which is a vitamin injection. I don’t like the idea of anti-aging skincare that promises magical results overnight. I’m more into preventative help and long-term self-care. So SPF, lots of water, and diet (diet is the hardest part for me).
CBD capsules—de-stressing is so important. Ice face roller–instant gratification! And I am a long-time fan of La Mer Soft Moisturizing cream. Despite of all the controversy, I always go back to it and I feel like it’s doing it’s job to keep me peach. I like Good Genes by Sunday Riley, too. I don’t use much makeup but since it’s something that sits on my face the whole day I try to choose the most natural formulas. At the moment my favorite brands are ILIA and Kosas.
Brands usually send me their new launches and this is how I discovered a lot of great products, but the best I find though friends and the community–I ask around and Google.
I own a lot of products as it became my job now to try, review and photograph them; maybe 20-30 of each? It’s ironic, because I am very minimalistic in life and my routine is very simple.
I get botox and vitamin mesotherapy. I don’t think I am ready for lasers or strong peels as I think our skin is capable of a lot and you just have to stop messing with it and take care of your internal health. However, I am only 30, so let’s talk when I am 50. I believe that women can do whatever they want with their face and body so, I don’t really mind spending more time at doctors’ office if it will make me happier.
Feel good about yourself, never lose curiosity, make sure you laugh enough and do what you like. And of course, drink enough water, eat well and exercise, make sure to get good quality sleep and surround yourself with positive, fun people. If your skin looks taut and smooth but your eyes are not smiling—what’s the point?
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